ⓘ This is a sample dashboard built to demonstrate layout and features. All figures are illustrative dummy data, not real client performance.
Performance at a glance
Sessions: this vs previous period Trend
Top converting pages Enquiries
Audience & Engagement
New vs returning visitors Daily
How far people scroll Depth reached
Acquisition Detail
Top sources Source / medium
Top tracked events Interactions
Visitor Context
Website Health
How the site itself performs - speed, stability, technical hygiene and device experience. These are the levers that affect every channel at once, since a slow or broken page loses visitors no matter how they arrived. Sample data throughout.
Core Web Vitals
Load speed over time Seconds
Lighthouse scores Out of 100
Technical Issues
Page speed by template Slowest first
Indexation & Crawl
What we'd fix first
Landing Page Performance
Where visitors arrive and whether those pages do their job. A page can pull plenty of traffic and still convert badly, which is usually a design, speed or messaging problem rather than a traffic one. Sample data throughout.
Performance Summary
Insights
All Landing Pages
Load time vs conversion rate Each dot is a page
ⓘ Pages further right load slower. The downward drift is the pattern worth acting on - slower pages tend to convert worse.
Conversion rate by page type
Biggest opportunities High traffic, low conversion
Exit pages Where people leave
Recommendations
SEO Performance (sample data)
Keyword Visibility Over Time
Visibility % Semrush-style tracking
ⓘ Dashed marker shows a simulated site relaunch; the shaded band shows a sample SEO retainer period.
Insights
Tracked keywords Position
Page 2 opportunities Quick wins
Backlink Profile
Recommendations
AI Search Visibility
Traffic referred by AI assistants — ChatGPT, Gemini, Claude and Perplexity — is a growing channel most competitors aren't tracking yet. Figures below are illustrative sample data.
AI Engagement
AI sessions over time Daily
Traffic by Assistant
Top landing pages from AI
Paid / Ads Performance
Spend, clicks, impressions and conversions shown here are sample figures used to demonstrate the reporting layout for Google Ads-driven traffic.
Paid Performance
Campaign Performance
Performance by Hour of Day
Performance by Day of Week
Competitive Landscape (sample data)
Full Comparison
Live Activity (simulated)
Live now
0
active visitors on site
Pages being viewed right now