ⓘ This is a sample dashboard built to demonstrate layout and features. All figures are illustrative dummy data, not real client performance.
Performance at a glance
Sessions: this vs previous period Trend
Traffic by channel Share
Top pages Sessions
Top converting pages Enquiries
Sessions by device
Sessions by country
SEO Performance (sample data)
Keyword Visibility Over Time
Visibility % Semrush-style tracking
ⓘ Dashed marker shows a simulated site relaunch; the shaded band shows a sample SEO retainer period.
Insights
Tracked keywords Position
Page 2 opportunities Quick wins
Backlink Profile
Recommendations
AI Search Visibility
Traffic referred by AI assistants — ChatGPT, Gemini, Claude and Perplexity — is a growing channel most competitors aren't tracking yet. Figures below are illustrative sample data.
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AI sessions
Share of all traffic
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AI enquiries
AI Engagement
AI sessions over time Daily
Sessions by assistant
Traffic by Assistant
Top landing pages from AI
AI visitors by country
Paid / Ads Performance
Spend, clicks, impressions and conversions shown here are sample figures used to demonstrate the reporting layout for Google Ads-driven traffic.
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Total spend
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Clicks
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Paid enquiries
Paid Performance
Campaign Performance
Ad Group Breakdown
Paid Landing Pages
Performance by Hour of Day
Performance by Day of Week
Competitive Landscape (sample data)
Authority Score
Organic Keywords
Organic Traffic (est.)
Referring Domains
Full Comparison
Live Activity (simulated)
Live now
0
active visitors on site
Active by device
Active by country
Pages being viewed right now
Event feed